»
The proposed takeover of Clear Channel Communications by private equity firms is another sign that outdoor advertising will continue to grow.
While Clear Channel is best-known for its radio stations - it is the largest radio network in the country - it derives 40 percent of its revenue from Clear Channel Outdoor, Marketwatch writes, pointing out that PricewaterhouseCoopers expects outdoor advertising to grow faster than newspapers, radio or most other media over the next five years.
The buyout announcement actually made no mention of Clear Channel Outdoor, of which Clear Channel owns 90 percent, but analysts have said that the suitors will likely be content to keep a business with strong growth potential.
Clear Channel has been building its network of digital billboards, and a sale of the outdoor business now would have the buyout firms ignoring the financial upside from the digital market.
As CIBC analyst Jason Helfstein wrote in a note to clients, “The private equity upside of this deal lies within Clear Channel’s Outdoor businesses, as management has underinvested and therein lies the considerable growth potential.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
