Under a five-year agreement, Bank of America will be NASCAR’s exclusive partner for banking and related financial services, and will have the rights in this category to use NASCAR marks in marketing and advertising promotions through 2011.
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Millard Group’s infoUSA Consumer Database, comprised of 108 million households with 202 individuals and 48 pre-scored purchase and interest categories, is now available with a base price is $75/M, plus a $25/M modeling surcharge, DMNews reports.
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Match.com will be the season-long sponsor of TBS’s new sitcom My Boys, about a young woman’s dating life.
The deal, orchestrated by Mullen’s MediaHub, is estimated at $1 million to $2 million. Match.com will be featured prominently in two episodes and play cameo roles in the rest.
TiVo has a new program that lets advertisers insert an ad after a program has played, when there is nothing left to fast forward through. The ads appear on the prompt screen that asks whether the viewer wishes to delete or save a recorded show, Mediaweek reports.
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MTV Networks said it would introduce 20-plus online content hubs, starting in 2007, to serve its shows’ most-involved fans, including MTV’s Yo Momma and Sweet Sixteen.
Clear Channel Radio’s Online unit is adding news and video content from Reuters to its news on demand service.
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CBS Outdoor has acquired the Minneapolis-based Transtop. The acquisition gives CBS several hundred bus shelters throughout the region, complementing its bus, rail and billboard business.
Since its September, 2005 debut, The Wall Street Journal’s Saturday edition has pulled in 1,500 advertisers, including 900 that are new to the paper, Mediaweek reports. It’s contributed to the Journal’s 10.3 percent and 9.1 percent gains in ad revenue and ad volume, respectively, through the first nine months of the year.
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Seventy-six percent of respondents to a Bridge Radio survey said they listen to the radio in their car, Radio&Records reports. Just six years ago, 89 percent said they listened in their cars, according to Bridge.
Online job-search site Monster has announced partnerships with four newspaper publishers to create new sites and share content.
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