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TiVo has a new program that lets advertisers insert an ad after a program has played, when there is nothing left to fast forward through. The ads appear on the prompt screen that asks whether the viewer wishes to delete or save a recorded show, Mediaweek reports.
Burger King Corporation, General Motors, MasterCard Worldwide, The Weather Channel and Court TV are the first companies to use what’s being called ”program placement on TiVo.” GroupM’s MindShare, Media Storm and GSD&M, worked on the first deals.
Unlike standard pre- and post-roll spots ties to streaming online content, the program placement ads will not play until the TiVo subscriber actively elects to view them. Advertisers can purchase advertising against specific shows.
Long form content, lead generation, and T-commerce can be tied to programs as part of the product placement ads.
Burger King, for example, is allowing viewers that interact directly with program placement to view long-format content such as promotional videos for the company’s Xbox 360 game series.
The Weather Channel is introducing two of its meteorologists, Stephanie Abrams and Mike Bettes, and showcasing their reporting, as background for a new program, Abrams & Bettes.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
