»
Under a five-year agreement, Bank of America will be NASCAR’s exclusive partner for banking and related financial services, and will have the rights in this category to use NASCAR marks in marketing and advertising promotions through 2011.
The services BofA will market under the deal include consumer checking and savings products; Visa-branded credit, debit and ATM card issuance, processing and servicing; consumer and commercial lending; merchant services; securities brokerage services; mutual fund distribution and management services; treasury and payroll services; and community development banking.
Bank of America will launch racing-themed mass-market promotions, at-track branding and hospitality, rewards programs for both customers and employees, and business-to-business and cross-promotional opportunities with NASCAR’s various sponsor partners.
Other elements of the agreement include onsite branding and hospitality opportunities during NASCAR’s jewel events, such as the NASCAR Nextel All-Star Challenge, Championship Event and Champions Week.
Financial terms of the sponsorship agreement were not disclosed.
“We have enjoyed remarkable business results from our track relationships and race entitlements,” said Ray Bednar, Global Sponsorship Marketing Executive, Bank of America. “By teaming up with NASCAR to expand our association with the sport, we can continue to benefit and build excitement for fans across the country, linking their need for competitive and innovative financial products and services with their passion for the thrills and excitement of racing.”
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
