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Online job-search site Monster has announced partnerships with four newspaper publishers to create new sites and share content.
The new deals call for Monster to build and maintain job-search websites for the newspapers and integrate their listings with its global recruitment database accessible from Monster.com, the Associated Press reports (via MarketingVOX). The job search sites that Monster creates and manages will carry both the newspapers’ and Monster’s branding. Each newspaper will carry Monster’s logo in print editions of its job listings.
Monster’s partners will include newspapers from Freedom Communications Inc., publisher of the Orange County Register; the North Jersey Media Group, which publishes The Record of Bergen County; and the Wilkes-Barre Times Leader in Pennsylvania and the Honolulu Star-Bulletin
Classified advertising has long been a constant revenue source for publishers, but online sources such as Craigslist have eroded those profits. As a result, several major newspaper groups have signed partnerships with online sites such as Yahoo’s HotJobs, Monster, and CareerBuilder as a way to shift some of the print ads to online.
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