»
MTV Networks said it would introduce 20-plus online content hubs, starting in 2007, to serve its shows’ most-involved fans, including MTV’s Yo Momma and Sweet Sixteen.
Already, MTVN has launched a web destination for VH1’s Best Week Ever show. At Bestweekever.tv, the show’s fans can view exclusive video clips, dig deeper into pop culture history and create their own customized content packages, reports AdWeek (via MarketingVOX). Also this year, MTV launched Virtual Laguna Beach, a playground for fans to create personalized avatars that live in a virtual world similar to the one featured in the popular teen drama.
Moreover, new community sites are in the works for fans of popular MTVN genres and topics (not just specific series), such as hip-hop music, celebrity gossip, amateur talent contests and VH1’s various list-based programs.
“These [sites] serve as successful models for a new interactive, hyper-programming approach and represent the next phase in the evolution of media for consumers, from broadcast networks to cable channels and now to hyper-programmed verticals,” said Van Toffler, president of MTVN’s music and logo division.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
