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Google has reportedly launched a “secret” CPM online ad network, dubbed the Google Display Advertising Network, in tests since Oct. 1.
With the invitation-only Google Display Advertising Network, Google is targeting Fortune 1000 companies, writes John Chow, saying he has been invited and has been participating in the display and video ad network. “Google has been hand-selecting sites…that they want to put in front of Fortune 1000 companies. The goal being to sell these big companies display and video ads at a very high CPM,” he writes (via MarketingVox).
Publishers invited to join the display ad network negotiate a flat CPM rate with Google, the contracts are for one year, and the publishers have to guarantee a certain minimum amount of monthly inventory, according to Chow. “Publishers can serve more than the minimum amount and still receive the same CPM rate for the overage,” he writes.
Google provides “extremely limited” reporting via weekly email, reporting only weekly ad impressions and pageviews, Chow writes, adding that he is “not allowed to reveal CPM or any financial data” regarding the Google Display Advertising Network.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
