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Mobile YouTube, as rumored earlier this month, is finally here, at least if you are a subscriber to Verizon Wireless V-Cast, a $15 a month video and music service.
The two companies have entered into a partnership that will allow Verizon’s V-Cast subscribers access to some of YouTube’s content, The New York Times reports (via MarketingVox). The service will feature only videos that both companies have approved; no details are available on how many videos will be available.
YouTube cofounder Steve Chen said the company’s eventual goal is to make sure all cell-phone owners have access to the site’s videos, and wouldn’t say how long the exclusive agreement with Verizon would last, the Mercury News reports.
“The great thing about the emerging new phones, they all come with the ability to take pictures and video at the same time,” Chen is quoted as saying. “Now everybody with a cell phone in their pocket will be able to upload it without going back to their computers.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
