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Hank Greenberg Intent on NY Times Co. Purchase

Earlier this week, published reports stated that Maurice “Hank” Greenberg, former chairman of American International Group Inc., was buying up stock in The New York Times Co. Now, speculation has it that Greenberg is in fact intent on trying to purchase the company as a whole.

Charlie Gasparino, a business writer for Newsweek and reporter for the Wall Street Journal, said on CNBC yesterday that Greenberg’s stock-buying move goes beyond trying to be an activist shareholder to get the family to produce more profits per shareholder, writes Editor & Publisher (via Yahoo).

Gasparino said that from what he understands, Greenberg has actually approached investment bankers and asked them if they would work with him to put together a plan to purchase The New York Times Co.

Greenberg’s intentions may be twofold, according to Gasparino. First, Greenberg believes the company is an undervalued asset. Then, there may be ego involved, as Jack Welch is attempting to purchase the Boston Globe. “Hank Greenberg wants to be in there. He’s got money to turn, and I believe there is a little revenge here. Let’s face it, The New York Times hasn’t been nice to Hank Greenberg over the years…,” Gasparino is quoted as saying, adding that investment bankers told him it would be difficult or next to impossible for Greenberg to complete the purchase.
Gasparino also said that there is another billionaire investor seeking the Times, and speculation has it that it may be Jack Welch.

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Q3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend

Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…

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Britney’s Glamour Cover to Run on International Editions

Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.

Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…

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Titan Signs New Transit Deal

Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.

The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…

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Publicis Purchases Asia Shop, W&K Communications

Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.

W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.

Other recent Publicis…

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Cyber Monday Shoppers Use Search for Different Reasons

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past - thus increasing the importance…

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U.S. Auto Brands Rate Higher than Japanese Counterparts

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.

The research, which aggregated a year’s…

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