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Honda continues to increase the number of vehicles with XM Satellite Radios factory installed, and plans to release the radios in more than 650,000 of its 2007 year models.
Honda was an original strategic partner in the launch of XM, and introduced its first factory-installed XM vehicles in 2003. Honda produced more than 200,000 vehicles with XM in 2004; over 400,000 in 2005; over 550,000 in 2006; and is projecting production of more than 650,000 factory-installed XM units for 2007 model vehicles, according to XM.
Honda models with XM in 2007 will include the Civic, the Ridgeline, the Accord, the Accord Hybrid, the CRV, the Pilot, the Odyssey and the Element.
XM is also a standard factory-installed feature on all 2007 Acura models. XM’s real time traffic service is also available on an expanded number of Acura models, including the RL, TL, RDX and MDX.
Every Honda and Acura vehicle with factory installed XM also comes standard with a three-month complimentary subscription to XM’s audio service.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
