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A new study from USC’s Annenberg School finds that an estimated 43 percent find membership in online communities just as important as real-world social ties.
The findings seem to be in accordance with the ease of meeting new friends online - and reflecting the web’s growing importance for social purposes, reports CNET (via MarketingVox). Those polled met an average of 1.6 new friends per year in real-world settings after originally meeting online and made an average of 4.65 friends who remained virtual pals only.
Further, more than 40 percent of internet users said that the web helps them stay in touch with more friends and family. The study highlighted a boom in social activities online. For example, since 2003, the number of U.S. bloggers has doubled to 7.4 percent of all internet users; the number of people who post photos has also doubled, to 23.6 percent of all internet users. The study’s findings are in contrast to those of a recent Duke University study pointing to Americans’ leading more isolated, lonelier lives, as reported by Seoul-based OhmyNews.com in June.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
