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Verizon has struck yet another content distribution deal, partnering with DirecTV to stream live NFL games online.
Starting in December, games will be streamed over Verizon’s Fios high-speed internet service and made available to customers of DirecTV who signed up for Verizon’s web service under their joint marketing arrangement, Reuters reports (via MarketingVox). The first game to be shown to consumers is the Pittsburgh Steelers and Cleveland Browns game on December 7.
The league also plans to offer the web service, which includes audio from players and coaches as well as new camera angles on the game, to other cable operators that also carry its television network, NFL spokesman Brian McCarthy said.
The announcement of the NFL partnership marks the third major content distribution deal for Verizon this week; it earlier announce partnerships with YouTube and Revver.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
