Billboard technology is soaring, but a Buenos Aires detergent company, Ariel, has found an innovative way to advertise on a sign without any gadgetry or digital devices. Rather, the nifty billboard uses the simple perspective of the viewer to change the way the billboard itself looks.
As the newspaper industry scrambles to update itself in the digital age, the New York Times’s new electronic “Reader” will feature dynamic ads that allow users to click through to landing pages that contain more info - even when the user isn’t online, reports MediaPost (via MarketingVox).
email this
permanent link
NBC’s last show with an unclear future, 30 Rock, has received a full-season order.
email this
permanent link
J. C. Penney posted a 17.5 percent increase in Internet sales for the month of November compared to the same period last year, but Direct reports that direct marketing sales for the four weeks ending Nov. 25 decreased 0.3 percent from last year to $290 million.
email this
permanent link
A new b-to-b list has hit the market, comprised of 2,821,786 international business executives.
Metro - the newspaper that reaches over one million readers daily in the U.S. - has unveiled an editorial redesign for its U.S. editions in New York, Boston and Philadelphia.
The HD Digital Radio Alliance has renewed its charter and broadcasters have increased their advertising commitment by $50 million, or 20 percent, to $250 million in ad time for next year, RadioInk reports.
email this
permanent link
Research shows that nearly two-thirds of Americans actively check advertising at least once a week for things they might want to buy, and newspapers are the leading destination for that purpose.
email this
permanent link
Ditched The two series that Lifetime debuted during the summer - both to solid starts - have been cancelled.
email this
permanent link
Seed magazine, launched in 1997, has hired powerhouse PR firm Ruder Finn as their global PR agency in the hopes of driving circulation growth.
email this
permanent link
Extreme-value retailer Five Below will offer holiday shoppers free branded tissue packs with coupon inserts this holiday season. The retailer offers teen-focused products for $1.00 to $1.50.
A planned strike has been temporarily averted at the Philadelphia Inquirer and The Daily News. Though the deadline for union talks was 12:01 this morning (Friday), management and unionized newsroom workers suspended negotiations and agreed to resume talks Friday morning.
email this
permanent link
Procter & Gamble, Microsoft and other major marketers have set aside a piece of their ad budgets, albeit a small piece, for mobile marketing, signifying that the medium is moving out of trial mode.
email this
permanent link
