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Research shows that nearly two-thirds of Americans actively check advertising at least once a week for things they might want to buy, and newspapers are the leading destination for that purpose.
According to research by MORI Research for the Newspaper Association of America, newspapers lead the pack for consumers interested in checking advertising and shopping information, writes MediaPost.
Fifty-three percent of adults used newspapers to make a shopping or purchase decision in the last 30 days, while 27 percent used the internet (now the second-leading source).
Sunday is the most likely day by far, noted by about one half of shoppers, with Saturday a distant second at about one-fifth of shoppers. Wednesdays and Fridays were each noted by about 13 percent of shoppers.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
