Scripps Says Ad Revenue Will Slump
Ad revenue at E. W. Scripps Co.’s 10 broadcast stations will decline anywhere from three to five percent in 2007, according to the company.
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Ad revenue at E. W. Scripps Co.’s 10 broadcast stations will decline anywhere from three to five percent in 2007, according to the company.
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Though most adults approve of companies that run “create our ad for us” promotions, a new survey from the AMA discovered that their children aren’t necessarily buying it.
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Look out, “little guys”: big media companies plan to experiment relentlessly in 2007 to discover how best to reach consumers in new ways.
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The U.S. Postal Service and its four largest unions continued contract talks on Friday despite a Nov. 30 deadline.
XM Satellite Radio will offer a channel devoted exclusively to Jewish culture from Dec. 15-23, to coincide with the festival of Hanukkah.
ABC is number one, NBC is successfully pulling out of its slump, and Fox is preparing to take the airwaves by storm with its arrival of American Idol and 24. But CBS is quietly chugging along with strong and stable programming and could possibly win the season.
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A recent campaign targeting attendees of a museum opening - as well as pedestrians who happened to be passing by - saw ads projected onto reflected off the surface of the Chicago River.
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Though most prognosticators expect moderate overall ad spending growth in 2007, online advertising budgets are expected to surge, according to a leading ad forecaster.
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As automakers increase their online spends in upcoming months, the inventory shortage will become “pretty severe,” according to Mitch Lowe, CEO of Jumpstart Automotive Media, a network of auto-related sites.
Chrysler is offering qualified customers $1,000 toward the purchase or lease of most 2006 and 2007 Dodge, Chrysler and Jeep vehicles through a direct mail effort.
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Bayer HealthCare, a subsidiary of German giant Bayer AG, is launching a review of its media planning and buying duties for its U.S. consumer-care division.
Some of those boring corporate websites are pulling in more eyeballs - and more influencers - than the flashy primetime TV shows, print magazines and general interest sites on which those very marketers advertise, according to AdAge (via MarketingVox).
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Grace CNN’s Headline News segment is morphing into Headline Prime, a format that will include “news and views,” and the network is courting hosts with so-called “unfiltered” approaches.
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Clear Channel’s latest station layoffs took place at WLW/WCKY in Cincinnati last week.
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