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As automakers increase their online spends in upcoming months, the inventory shortage will become “pretty severe,” according to Mitch Lowe, CEO of Jumpstart Automotive Media, a network of auto-related sites.
General Motors and Ford are planning to increase their digital spending, and local dealers are beginning to join the online advertising marketplace - all of which means that inventory, already scarce, will become even more so, writes Mediaweek.
There are two types of automotive inventory online - endemic sites that reach consumers already in the market for a vehicle, and sites where brands attempt to reach a wider audience or an audience of a particular lifestyle. The in-market sites are those in which inventory is most scarce, and for those sites, brands are purchasing a full year’s worth of space, in TV-like “upfronts.”
Cars.com, for example, has sold close to 88 percent of the site’s inventory for the next year, and brands are increasing their budgets anywhere from 20 percent to 100 percent.
Because of the tight conditions, automakers are extending their reach throughout the web, increasing their paid search campaigns and expanding their tests of various media such as video and social network sites.
eMarketer predicts that automakers will account for 15 percent of all U.S. internet advertising spending in 2007.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
