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Look out, “little guys”: big media companies plan to experiment relentlessly in 2007 to discover how best to reach consumers in new ways.
During a Reuters Media Summit in New York last week, top media and entertainment bosses said they plan to do a better job of finding out how people want to receive their news and entertainment, writes Reuters.
It seems clear that any company that doesn’t have a plan in place to at least experiment with new distribution technologies stand to risk losing their grip on new generations of viewers who grew up with the internet and who could access entertainment with a few quick clicks.
But big media doesn’t plan to be left behind. Richard Parsons, chief executive of Time Warner Inc. likens the current situation to athletics when he was a child. “All the little guys were always the best athletes… But once the big guys got control over their bodies, they killed the little guys,” he is quoted as saying.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
