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A recent campaign targeting attendees of a museum opening - as well as pedestrians who happened to be passing by - saw ads projected onto reflected off the surface of the Chicago River.
The campaign - launched by Target for the opening of the Museum of Contemporary Art - was the first from Massive Media’s new River Projections program, writes Media Life. The program, an offshoot of Massive Media’s Street Theater Projection program, offers projections of advertisements or sponsorship information against high-traffic areas such as riverfront boardwalks. Projections are done after dark and are most visible when projected onto murky water. Fountains can also be used if they are shallow.
Creative should be bright and simple. Slides are generally shown for 15- or 30-second clips.
The program is available in markets such as Chicago, New York, St. Louis, New Orleans, Detroit and Miami, and generally targets an upscale audience. Cost runs from $3,500 to $4,500 per event or evening.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
