A collaboratively produced editorial put together through the editorial board of the Harvard Crimson is being carried by more than a dozen college newspapers across the country.
The Interactive Advertising Bureau (IAB) on Tuesday announced the appointment of Randall Rothenberg as president and CEO, starting January 8, 2007.
Universal McCann, ZenithOptimedia and GroupM all came out with their outlooks for 2007 ad spending, and all indicate generally optimistic growth.
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The Wall Street Journal’s planned move to a smaller format will go into effect Jan. 2.
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Ivy Supersonic, who is suing Rupert Murdoch for the alleged theft of the squirrel/rat character incorporated into the Ice Age movies, has launched a full-fledged publicity campaign to extract the share of the profits that she claims she is owed.
Publishers’ use of verified, or public place, circulation is under scrutiny from advertisers and media buyers who are wondering just how heavily publishers are relying on the metric to meet their rate bases.
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Arbitron Inc. says that over half of all fans exposed to Arena Media Networks displays at two Major League Baseball (MLB) stadiums could remember at least one brand advertised on the network. Arena Media Networks is the owner and operator of the largest digital media network for advertising in sports and entertainment venues in the U.S., according to the company.
NBC Universal is seeing a shake-up in its ad sales group, following the departure of president and COO of NBC U’s Television Group Randy Falco last month.
Sirius Satellite Radio has lowered its year-end subscriber forecast. The company had originally expected to have approximately 6.3 million subscribers by the end of the year, but is now saying it expects between 5.9 million and 6.1 million.
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A dispute resolution process between the U.S.P.S. and the AFL-CIO’s National Association of Letter Carriers will begin, as the two groups were not able to reach a negotiated agreement.
Viacom’s Atom Films and iFilm websites have been brought under the care of Doug Herzog, president of Comedy Central/Spike/TV Land, with the idea that comedy is ideal for capitalizing on the popularity of online videos - and challenging YouTube.
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American Seeds Inc. has purchased Fielder’s Choice Direct for $50 million, writes Direct Magazine.
XM Satellite Radio will premiere Offstage with Yoko Ono today (Monday). The exclusive multi-part special will feature Ono selecting the music of her choice and speaking openly about whatever she chooses.
Reed Business Information plans to acquire BuyerZone.com, an online lead generation company, for an undisclosed amount, writes BtoB.
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Two newspapers have shut down due to dwindling circulations and lack of money.
