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Viacom’s Atom Films and iFilm websites have been brought under the care of Doug Herzog, president of Comedy Central/Spike/TV Land, with the idea that comedy is ideal for capitalizing on the popularity of online videos - and challenging YouTube.
Atom Films re-launched this week after iFilm did the same last month, with the content on both sites leaning heavily on comedy, Ad Age reports (via MarketingVox). Atom will focus on short-form, independently produced videos, while iFilm will feature clips from shows under the MTV Networks umbrella.
After seeing the popularity of its copyrighted clips from shows such as SouthPark and The Daily Show on YouTube, Viacom decided to itself make content available to users online. Moreover, the professionally produced content is more attractive to advertisers concerned about inappropriate content on sites such as YouTube.
Another possibility is that Viacom may go back to YouTube for a content-distribution deal, based on how well received the comedy clips are on Atom Films and iFilm. However, a concern might be that the content would no longer be exclusive, and viewers would migrate back to YouTube to view it.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
