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The Wall Street Journal’s planned move to a smaller format will go into effect Jan. 2.
The redesign will also include more color, graphics and other user-friendly elements, writes the AP (via Salon). The smaller size will be about three inches narrower - about a single column’s width - and will bring it into alignment with a widely used industry standard.
Stories will be shorter, and fewer will include jump pages, though the paper will still highlight long-form stories.
Dow Jones says reducing the Journal’s width will save about $18 million a year.
The Journal has initiated a number of changes in the last year in order to reach beyond its core audience of business leaders and advertisers, including publishing a Saturday edition, adding more color pages to the paper, introducing new ad space - including selling ads on its front page - and retooling its international editions.
The New York Times also intends to reduce its page size - by 1.5 inches - in April of 2008.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
