Following the departure of Julie Roehm, svp-marketing communications, and Sean Womack, vp-communications architecture, Wal-Mart is likely to be besieged with questions about the direction the retailer is headed.
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Sirius Satellite Radio and XM Satellite Radio can both envision a time when they will raise the monthly subscriber fees - but neither plans an increase in the near future.
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Emap’s teen title Bliss, which saw circulation plummet 23 percent year on year for the first half of 2006, has been acquired by Panini U.K. The takeover will take place in Jan. 2007.
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ABC’s Lost has lost some of its audience this year, as rival Criminal Minds has gained some. Too, audiences are said to be frustrated about the lack of answers to mysteries introduced ages ago.
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Yahoo's Semel Yahoo on Tuesday night announced a major reorganization involving a shuffling of top execs and a restructuring into three operating groups. The intent is to increase accountability, reduce bottlenecks and speed decision-making, Yahoo said.
Typos in email addresses are a big cause of internet service providers and email service providers wrongly labeling marketers as spammers.
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AARP The Magazine’s readership increased 7 percent reaching 29.9 million adults – or 14 percent of all adults in the U.S. – according to the recently released Fall 2006 MRI report.
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A new, “mobile video billboard” has been released by Alt Terrain LLC.
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The rate of U.S. ad spending seems to be slowing down, and at fault may be internet advertising - which is, seemingly incongruously, the fastest-growing medium.
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CBS Outdoor’s campaign to promote milk, which outfitted San Francisco city bus shelters with cookie-scented cardboard strips, crumbled when city officials ordered the company to remove the strips.
The cookie-scented strips, part of a “Got Milk?” campaign, caused residents to complain, according to the Municipal Transportation Agency, writes the AP (via the Wilmington North Carolina Star).
Opponents of the campaign worried about potential allergic reactions, while others complained that the ads could be unfair to homeless people who couldn’t afford either cookies or milk.
The strips, holding scented oils between cardboard cards on which was emblazoned the “Got Milk?” slogan, were placed in five city bus shelters at a cost of about $30 per shelter, according to the article. CBS Outdoor holds the contract on the city bus shelters.
Last August, Showtime Networks launched a similar campaign, inserting marijuana-smelling scent strips in issues of Rolling Stone magazine.
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East West magazine will focus on cultural aspects of Asian and Middle Eastern Americans and their lives, in a focus on six cities in the coming year.
News Corp.’s MySpace will become available via Cingular’s mobile phones, allowing the millions of MySpace users to access the site wirelessly.
The Archbishop of New York, His Eminence Edward Cardinal Egan, will host a one-hour weekly talk show exclusively on Sirius Satellite Radio to discuss a variety of topics, addressing what is happening in the Archdiocese of New York and other significant issues in the Church.
Credit Card solicitation response rates have been declining in recent years, just as the volume of mailed offers has continued to rise, but the Arriva credit card direct mail campaigns are delivering average response rates four times the industry norm.
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New York Times Co. chief executive Janet Robinson admits the media marketplace has been challenging in 2006, and says she expects it to continue to be so next year.
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VNU and the In-Store Marketing Institute plan to launch a global measurement service that will help marketing professionals better understand how to reach and influence consumers while they are in the store and making final purchasing decisions.
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The Tribune Company is continuing its sales of “non-core” assets, having just announced the completion of its sale of WCWN-TV in Albany, New York.
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Wal-Mart has lost two top executives hired to help overhaul the retailer’s marketing efforts, just months after the retailer’s chief executive told analysts that the retailer had gone too far in pushing trendy merchandise.
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NBC’s new shows are mostly experiencing unremarkable ratings (with the exception of the hit Heroes), but are managing to lead the networks in terms of online buzz.
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