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AARP The Magazine’s readership increased 7 percent reaching 29.9 million adults – or 14 percent of all adults in the U.S. – according to the recently released Fall 2006 MRI report.
The magazine is up 3.4 percent in household income to $53,453 and home value rose 13 percent to $277,038. The 50-59 age-segmented edition, which reaches over 12.5 million readers, has a household income of $70,106.
AARP The Magazine maintained its number-one position (87 percent) for the third year in a row for Read In Home, considered by many buyers as the metric that generates the most effective response for advertisements. It ranked number two for Loyal Readers, reading 4 out of 4 issues, among all 200 magazines measured.
The magazine is up 15 percent in ad pages from January to September of 2006 vs. the same period last year, according to the most recently released data from the Publishers Information Bureau.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
