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CBS Outdoor’s campaign to promote milk, which outfitted San Francisco city bus shelters with cookie-scented cardboard strips, crumbled when city officials ordered the company to remove the strips.
The cookie-scented strips, part of a “Got Milk?” campaign, caused residents to complain, according to the Municipal Transportation Agency, writes the AP (via the Wilmington North Carolina Star).
Opponents of the campaign worried about potential allergic reactions, while others complained that the ads could be unfair to homeless people who couldn’t afford either cookies or milk.
The strips, holding scented oils between cardboard cards on which was emblazoned the “Got Milk?” slogan, were placed in five city bus shelters at a cost of about $30 per shelter, according to the article. CBS Outdoor holds the contract on the city bus shelters.
Last August, Showtime Networks launched a similar campaign, inserting marijuana-smelling scent strips in issues of Rolling Stone magazine.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
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Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
