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East West magazine will focus on cultural aspects of Asian and Middle Eastern Americans and their lives, in a focus on six cities in the coming year.
The magazine’s so-called Tour of Cities is kicking off with Los Angeles in the Dec. issue. New York will be profiled in February, Chicago in April, San Francisco in June, Toronto in August, and Houston in October.
The magazine will include feature articles and regular sections focusing on the best ways to experience East-West culture in each market.
The East West brand originated in 2003. The lifestyle publication is read by both Westerners drawn to the Eastern way of life and Easterners living in and adapting to Western culture.
The East West reader is part of a “rapidly growing market of professional, educated Asian Americans, ages 25-50,” according to the publisher.
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