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News Corp.’s MySpace will become available via Cingular’s mobile phones, allowing the millions of MySpace users to access the site wirelessly.
While users can currently access MySpace via Helio, a joint venture of Earthlink and SK Telecom, this deal has the potential to be a game-changer, writes the Motley Fool (via MarketingVox). It make sense both for MySpace’s largely younger user base, who are usually heavy mobile phone users, and for MySpace as well.
With the site’s advertising revenues being relatively puny compared to its user base and site traffic, the Cingular move offers a chance to increase user stickiness - and boost advertising, movie, and music sales - as subscribers stream the content to their phones.
The push might be viewed as trying to pretty up the site for potential acquirers or simply to close the revenue gap between MySpace and the likes of Yahoo and Google. MySpace is part of Newscorp’s Fox Interactive Media, which generated $500 million in sales this year; Google is expected to post $7.2 billion in revenues.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
