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Following the departure of Julie Roehm, svp-marketing communications, and Sean Womack, vp-communications architecture, Wal-Mart is likely to be besieged with questions about the direction the retailer is headed.
Perhaps the most pressing question is whether the current management team will move forward with Roehm’s decision earlier this fall to replace agencies GSD&M and Bernstein-Rein with DraftFCB and Carat. DraftFCB’s win was marked by controversy, as Roehm was seen socializing with DraftFCB CEO Howard Draft prior to giving the agency the account, writes Brandweek.
Another question facing the retailer is just how committed the company is shifting its low-brow image to a more fashionable one. Wal-Mart had hired Roehm as “a change agent,” according to Roehm herself, and one of her accomplishments was an overhaul of the retailer’s marketing message. The company has taken a new approach that encourages cross sales - Roehm was a key decision maker in recasting the company’s “Always Low Prices” message to “Beyond the Basics” - but in recent weeks has gone back to a discount message.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
