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A new series of proposed laws could make life much harder on email marketers, if they are passed.
Several bills are simmering at the state level that could force email marketers to switch to an opt-in model, rather than the current opt-out one, according to Jim Conway, vice-president of government relations for the Direct Marketing Association, speaking at MediaPost’s Email Insider Summit on Tuesday, MediaPost reports (via MarketingVox). Conway added that if these bills are successful, they could easily be the model for other states, and even the U.S. Congress.
Also, the FTC now is taking a closer look at privacy policies. At the Tech-Ade conference last month in Washington, D.C., commissioners indicated that they were concerned by a perceived lack of transparency in privacy policies, Alan Chapell, president of Chapell Associates, said. Chapell added that marketers may need to come up with new, more stringent policies to avoid government regulation.
“Now the commissioners are saying the traditional privacy policies are insufficient. Again, we’re risking government regulation. So maybe we need to go above and beyond the traditional privacy policies.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
