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TV One, the cable network targeting African Americans, is the fastest growing cable network in the country by average, according to estimates from Nielsen Media Research.
The network, only three years old, had a subscriber base that grew by 39 percent in 2006, reaching a total of 33.8 million households, writes MediaPost.
The channel currently reaches 45 of the top 50 African American markets, and is considered “a player” at this point, according to Monica Gadsby, CEO of the diversity division of Starcom MediaVest Group, Tapestry. Though Gadsby acknowledges that the network is not equal to BET in terms of penetration, it is certainly a complement, offering advertisers more of a family audience, while BET reaches out to youth.
BET can be seen in 83 million households, while another competitor, Black Family Channel, is available in over 16 million homes.
TV One is owned by a consortium that includes Radio One, Comcast, DirecTV and several investment groups.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
