Marketers and agency executives who have worked on the online system to buy and sell media - an initiative led by Wal-Mart’s recently ousted Julie Roehm - say that the system remains on track for release next year.
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Google on Thursday said it has begun beta-testing its widely anticipated radio advertising system with a small group of AdWords advertisers, reports Reuters (via MarketingVox).
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With holiday shopping in full swing, some major brands have made announcements that they’re embracing the environmental cause and that paper used in catalogs will come from environmentally friendly, sustainably harvested sources.
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Arbitron has briefed 200 radio and advertising executives in the New York market about the company’s plans to convert from paper-and-pencil diary measurement to the Portable People Meter service.
Even those local businesses that don’t have websites will be able to become AdWords advertisers, because Google is now helping them to create landing pages and is hosting them,
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Out-of-home advertising spending jumped 13.1 percent in October, putting it up 9.1 percent year-to-date, Mediaweek reports.
During a Nielsen Media Research meeting yesterday (Thursday) with more than 100 clients, Nielsen announced that it would make commercial ratings available for all dayparts for intervals of up to seven days, beginning April 24, 2007.
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Newspapers are expected to raise advertising rates between 3 and 6 percent in early 2007, despite falling interest in the medium.
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According to a report from iCrossing and Harris Interactive, 46 percent of online adults in the U.S. listen to, watch or seek to download online media, and 58 percent of that group have purchased or tried to purchase some type of media online, Internet Retailer reports (via MarketingVox).
