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According to a report from iCrossing and Harris Interactive, 46 percent of online adults in the U.S. listen to, watch or seek to download online media, and 58 percent of that group have purchased or tried to purchase some type of media online, Internet Retailer reports (via MarketingVox).
Music, at 33 percent, was the most popular type of online media specified by adults; movies followed at 31 percent. Men are more likely than women to have interacted with online music or videos or sought to download them.
Most adults find online media by going directly to a specific site, but search plays a key role. Some 61 percent of those who have purchased or tried to purchase movies online usually use a search engine to do so, as do 48 percent of music and 47 percent of ring tone seekers.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
