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Even those local businesses that don’t have websites will be able to become AdWords advertisers, because Google is now helping them to create landing pages and is hosting them,
Google won’t charge local businesses for the “hosted business pages” feature of AdWords Starter Edition, reports ClickZ (via MarketingVox). “Once you’ve created your ad, and it’s time to send people to a website with the ad you’ve created, it asks you if you have a page and will create one for you if you don’t,” Jon Diorio, senior product marketing manager for Google AdWords, told ClickZ.
Those pages are free with a new AdWords account and can be set up with no knowledge of HTML, according to the official AdWords blog, which points out that “a hosted business page is not a full-featured website with its own domain name, but rather a single landing page for your AdWords ads.”
“This is part of our effort to further democratize online advertising. It was available for a long time only to people with a lot of money and resources, and our goal is to make it available to everybody that needs it,” Diorio said.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
