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Arbitron has briefed 200 radio and advertising executives in the New York market about the company’s plans to convert from paper-and-pencil diary measurement to the Portable People Meter service.
Representatives from area broadcasters, including CBS Radio, Cumulus Broadcasting, Emmis Communications, Spanish Broadcasting System and Univision Radio New York joined with advertising executives from such companies as Carat, OMD, J.L. Media, Universal McCann and Zenith Optimedia, as well as rep firm Katz Media, attended the Manhattan briefing.
“The last diary-based book for New York is planned for Summer 2007,” said Jennifer Huston, director, PPM Products and Services, PPM Implementation. “Preparing our customers now is especially important as we’ve accelerated our rollout schedule and the PPM will now be deployed in New York as well as the Nassau-Suffolk and Middlesex-Somerset-Union markets next year.”
Arbitron plans to convert the top 50 Radio markets to the PPM service by the 2010.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
