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Newspapers are expected to raise advertising rates between 3 and 6 percent in early 2007, despite falling interest in the medium.
Advertisers are expected to push back against the increases, writes Media Life. Macy’s, for example, is looking for rate drops, not increases, because of declining circulations. The Los Angeles Times, which plans to raise rates, saw an 8 percent circulation drop in its latest audit, and a 15 percent plummet since last March.
“We don’t want to pay more for less,” Mike Monroe, vp of media and advertising operations at Macy’s, is quoted as saying. Macy’s advertises in nearly 50 newspapers and is one of the LA Times’ largest advertisers.
The New York Times and the Wall Street Journal are both planning low-single-digit increases, though neither would say how low those increases will be.
If newspapers insist on increased rates, advertisers are more likely than ever simply to place their ad dollars elsewhere.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
