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Adwalker, the U.S. arm of Ireland-based company that equips specially trained brand-ambassadors with wearable interactive computer gear, will be featured on season six of The Apprentice with Donald Trump.
On March 18, during episode 10, the Adwalker “converged media platform” will be pivotal to the trial between the show’s two teams, according to the company.
The episode will see teams on the streets for a day, selling front-of-the-line passes and discount season passes to consumers at Universal Studios Hollywood.
Each Adwalker pack consists of a wearable computer, sunlight visible front screen, secondary interactive touch screen, credit/debit card swiper, and portable printer. The Adwalker pack is internet-enabled.
The sixth season of NBC’s hit show takes place in Los Angeles this season, and features a new co-host, Trump’s daughter Ivanka.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
