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The postal reform bill, H.R. 6407, drafted by House Government Reform Chairman Tom Davis (R-VA) and ranking member Henry Waxman (D-CA), was approved just as Congress was preparing to adjourn on Saturday.
The bill will now go to President Bush, who is expected to sign it, writes Direct Magazine. Davis and Waxman pulled together their proposal last Wednesday in the hopes of producing legislation that might appeal to the Senate, which had stalled a postal reform bill in September.
The new bill eliminates the U.S. Postal Service requirement of paying $3 billion into an escrow account annually, which was a driver of the three-cent stamp increase this year. The elimination of that burden frees up about $78 billion in funds over the next 60 years, which the USPS can use to fund retiree health costs, pay down debt and keep postal rate increases in check, according to the article.
The bill also caps postal rates by tying increases to increases in the Consumer Price Index. This means that hikes will come in at or below the level of inflation, and that DMers will find future increases more predictable.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
