»
The Hollywood Reporter let go 10 editorial staffers, including many of its top editors, on Friday.
The move was part of a massive layoff that is expected to reduce parent company VNU’s total workforce by nearly 10 percent, writes MediaPost.
VNU was purchased by a group of private equity firms earlier this year, and former GE executive David Calhoun was made CEO. It is unclear whether the latest round of cuts is tied to Calhoun’s Project Forward initiative, or whether this is a new round of downsizing and cost-cutting.
It is also unclear whether, or how much, Nielsen Media Research and ACNielsen - both owned by VNU - will be affected by the layoffs. Nielsen has been continually expanding in recent months, from acquisitions and new start-ups to new rollouts such as its commercial ratings.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
