Yahoo said it is opening up its new advertising system - code-named Panama - for testing by newcomers who sign up for a Yahoo advertising account; since October, the system had been available, by invitation, to those who were already Yahoo advertisers.
The trial that will decide whether Valassis Communications can back out of its deal to purchase direct mail marketing company Advo for $1.3 billion began yesterday in Delaware.
Outdoor advertising is continuing to soar, with revenue rising 8.6 percent in the first nine months of 2006 compared to the same period last year.
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The CW has delivered the most disappointing ratings for the new television season, according to Chris Allen, vice president and associate director of national broadcast for GSD&M in Chicago. NBC, driven by a ratings rebound thanks in part to Sunday Night Football, is the big winner so far.
Bid4Spots has signed 200 internet radio stations within the first month of announcing its reverse auction to facilitate buying and selling advertising for independent online radio. The company’s goal is to have 2,000 stations by the end of Q1 2007.
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USA Network has developed a series of ad spots called Character Uncovered that it hopes will allow it to extend its character-driven brand equity to its ad partners.
Automakers have emphasized fuel efficiency for years, but now they’re beginning to market their cars as good for the environment too.
Literary sex site Nerve has launched Babble.com, aspiring to appeal to educated, culturally engaged urban hipsters who are knee-deep in baby gear and seeking not just advice but are smart, edgy, and humorous. Earlier this year, New York Magazine coined a term for this new generation of adults: “grups.”
The FTC rejected a complaint filed by Commercial Alert which had urged the government organization to regulate companies engaged in buzz marketing practices.
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The Dec. 7 deadline has come and gone and no competing bids to buy Clear Channel Communications have been received.
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Julie Roehm, little more than a week after being ousted from Wal-Mart, has said that she is considering hanging out a shingle on her own.
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