»
The CW has delivered the most disappointing ratings for the new television season, according to Chris Allen, vice president and associate director of national broadcast for GSD&M in Chicago. NBC, driven by a ratings rebound thanks in part to Sunday Night Football, is the big winner so far.
In an interview with Media Life, Allen says the biggest surprises were the success of NBC’s Heroes - the upfront presentation didn’t do it justice, he says - and the runaway win of Grey’s Anatomy against CSI on Thursday nights. The demise of Fox’s Prison Break has also been a surprise, as has the double-digit decline of ABC’s Lost.
Allen believes American Idol will still “truck along,” though he says this year the show might begin to see some slowing. All in all, he predicts, Fox will pull off the win, with ABC and CBS close behind.
He adds, “NBC is a bit of a dark horse, but I always like to pull for the long shot.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
