»
Yahoo said it is opening up its new advertising system - code-named Panama - for testing by newcomers who sign up for a Yahoo advertising account; since October, the system had been available, by invitation, to those who were already Yahoo advertisers.
Yahoo is introducing the system in stages before it’s officially launched in the U.S. in the first quarter of 2007, reports Reuters (via MarketingVox). Thereafter, Yahoo will extend the new ad system into international markets.
“The systems are obviously at a level of scale, performance and stability we think we can take on all comers,” Steve Mitgang, SVP of Yahoo’s advertising products and platforms unit, told Reuters.
“In the past two months we have gotten nothing short of extraordinarily positive responses,” he said.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
