Van Wagner, Titan Ink New NYC Contracts
Van Wagner Communications and Titan Worldwide have landed contracts with the New York City transit, much of whose business used to be handled by CBS Outdoor.
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Van Wagner Communications and Titan Worldwide have landed contracts with the New York City transit, much of whose business used to be handled by CBS Outdoor.
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CBS Outdoor has converted 80 conventional urban panels in New York City to full-color LCD displays, with more units coming soon.
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Emap Consumer Media (owned by the U.K.’s Emap) plans to halt U.S. publication of lad magazine FHM.
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Advertisers can reach college football fans during the biggest bowl games of the season on XM Satellite Radio, and now XM has signed for 12 more bowl games.
Advertisers interested in engaging consumers outside the home in the places where they shop and spend can access hundreds of shopping centers around the U.S. through a single media source, according to Reactrix Systems, Inc.
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Amid the hype around the next hot internet property, those online workhorses, the ad networks, keep plugging along. Just ask Time Warner executives, who say the next big thing is one of those unglamorous companies that deliver ads to thousands of third-party websites and keep marketers’ campaigns away from unpalatable content.
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The Chandler family, a group with a large stake in the Tribune Company, has begun holding talks with private equity firms about the possibility of forming a consortium in order to bid on part of the company, sources close to the discussions said yesterday.
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In an event that is bound to pique the interest (or raise the ire) of the fans of the two respective radio personalities, Howard Stern will interview Martha Stewart on Sirius Satellite Radio.
Marketers no longer control all of their touchpoints with consumers, and as a result, companies have to learn to “let go,” according to Kent Oldham, Proctor & Gamble’s associate director and GBS consumer view solutions manager.
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Tom Hanks’s The Polar Express seems to be the new Hollywood blockbuster for television, while NBC’s remake of The Year without a Santa Claus was not much more than a snoozer.
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The print channel is still the most successful for catalogers, despite the fact that they have increasingly embraced ecommerce.
Philadelphia’s largest newspaper union, The Newspaper Guild of Greater Philadelphia, and the city’s two largest newspapers have reached a tentative agreement which the union is describing as “a disappointing, giveback deal.”
Chock full o’ Nuts coffee, with more than 135 cafes and kiosks in New York, New Jersey and Connecticut, plans to expand its branded, full-service cafes.
aQuantive’s ad management firm Atlas has acquired sell-side ad trafficker Accipiter - Atlas’s initial move into ad management for publishers, directly pitting it against 24/7 Real Media and DoubleClick’s DART for Publishers.
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