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CBS Outdoor has converted 80 conventional urban panels in New York City to full-color LCD displays, with more units coming soon.
These high-definition digital video displays, positioned at sidewalk-level, above the entrances to Manhattan subway stations, offer advertisers a new forum to reach pedestrians and motorists. With full-motion copy capability and “crisp, vibrant displays,” these units are “guaranteed to catch the eye of the millions who walk the city streets,” the company claims.
The CBS Network was the first advertiser to appear on the new digital displays, advertising five programs from its fall line-up, as well as promoting Katie Couric as the new evening news anchor. The ads for CBS were on a 24-hour rotation, but the digital signage also holds the potential to be sold in dayparts, allowing advertisers to more precisely target their audience.
CBS Outdoor is also offering interactive ad space, produced in conjunction with MonsterVision, in Herald Square. The 6 X 16 ad encourages interaction with passers-by, as their body movements create movements on the ad.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
