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The print channel is still the most successful for catalogers, despite the fact that they have increasingly embraced ecommerce.
According to the DMA’s Multichannel Marketing in the Catalog Industry report, catalogers’ internet sales increased only slightly - from 38 percent to 39 percent - between 2004 and 2005, writes Multichannel Merchant. This was the first year of the report that 100 percent of respondents say they use the web as a sales channel.
Only 11 percent said they considered their websites to be their primary driver of orders, however, while 74 percent said their catalogs are their primary sales vehicles.
Companies are increasingly embracing the multichannel aspects of marketing, with more than 80 percent of respondents saying they have consistent pricing, fulfillment, and inventory across all sales channels - and for the first time in 14 years, email promotions are the tactic most used by respondents, replacing discounts and special sales.
Sales sections on websites also surpassed discounts this year, with 66 percent of respondents saying they used them.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
