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Advertisers interested in engaging consumers outside the home in the places where they shop and spend can access hundreds of shopping centers around the U.S. through a single media source, according to Reactrix Systems, Inc.New major partnerships between Reactrix and major shopping center real estate investment trusts will solidify a national media network that offers coverage in the top 20 designated marketing areas, as well as substantial presence in numerous other U.S. markets, the company announced.
These new exclusive partnerships will allow advertisers to reach audiences in shopping centers operated by these real estate investment trusts with a single buy, which would have previously required buys from multiple media providers.
Reactrix’s high-definition digital images instantly respond to people who walk by or gesture over the display area, creating an immersive experience that allows consumers to interact with brands. National advertisers such as Sprint (pdf), Hilton, eBay, Kraft and Visa are using Reactrix networks.
The Reactrix Media Network has interactive displays in more than 120 shopping centers.
According to an Arbitron Reactrix New Media Study conducted early this year, over six in ten consumers exposed to the Reactrix advertising platform told at least one other person about the experience within 72 hours of the first exposure and nearly half (47 percent) of consumers who saw an ad said they would be more likely to buy the product after seeing it featured on Reactrix.
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