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Van Wagner Communications and Titan Worldwide have landed contracts with the New York City transit, much of whose business used to be handled by CBS Outdoor.
Titan Worldwide will sell advertising media on NYC transit system’s railways and buses, including the Long Island Railroad, Metro North, NYC Transit Bus, MTA Bus, and Long Island Bus, writes Mediaweek.
Van Wagner will handle the outdoor billboard advertising on the Transit Authority properties, beginning on Jan. 1 and continuing for 10 years. With the contract, the company now operates more than 300 large format displays in New York and its environs, which the company claims is more than twice as much as CBS Outdoor, Clear Channel, or any other competitor.
CBS Outdoor will continue handling advertising for the subway system, where it is in the process of rolling out a network of LED screens.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
