Arbitron today unveiled a preview of a mobile electronic diary - a future, “on-the-go” version of the current PC-based electronic radio diary - at the Arbitron 2006 Consultant Fly-In, held at the Arbitron Research and Technology Center in Columbia, Maryland.
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NBC snared another win last night, as its two-hour finale of The Biggest Loser hit a season high, even managing to beat Criminal Minds on CBS in the 9 p.m. hour.
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The Home Depot Inc. has plans to expand into China with its purchase of The Home Way, the first “big box” home improvement retail chain in that country.
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The erstwhile staid Procter & Gamble is making an online splash with a viral campaign worthy of a Saturday Night Live skit - and based on the premise that men have throughout the ages also suffered from menstrual cramps.
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The Tribune Company has declined to either accept or reject David Geffen’s $2 billion, all-cash offer for the Los Angeles Times, opting instead to continue seeking offers for the company as a whole.
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Incumbent GSD&M - invited by Wal-Mart to re-pitch for the $580 million account after the retailer reversed its decision to bring on DraftFCB - has declined to rejoin the fray.
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More than 25 percent of search results on Google for the world’s 20 largest brands are links to consumer generated content, according to research released by Nielsen BuzzMetrics at the Word of Mouth Marketing Summit & Research Symposium this week.
New research shows that TV might be seeing a slight resurgence with advertisers, with more advertisers planning to increase their TV spend than their spend in online media.
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Spilman AOL’s Advertising.com today announced a new initiative with rich-media technology provider PointRoll to bring to market the industry’s first solution for optimizing rich-media advertising interaction rates - the percentage of times an ad has been rolled over or clicked on to launch a panel.
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Visiting blogs, watching online videos and making phone calls online posted the biggest year-to-year increases in the number of users among internet activities; however, email, newsgathering and personal shopping remain the most widely used internet activities among U.S. adults, according to responses from Mediamark Research Inc.’s recently released fall 2006 survey.
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Increasing the size and quality of a magazine’s pages may improve readers’ perceptions of the magazine - and its ads.
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Liz Smith’s column in the New York Post will run only three times a week, down from six, beginning in March.
A free weekly sports magazine, aimed at upscale men, has come to London after three years of successful publishing in France.
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About 400 stations in the U.S. have changed format to play Christmas music around the clock, in the hopes of snaring a bigger share of listeners and advertising dollars.
It’s official: Wal-Mart has invited shops to re-pitch in another review of its $570 million account.
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