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Arbitron today unveiled a preview of a mobile electronic diary - a future, “on-the-go” version of the current PC-based electronic radio diary - at the Arbitron 2006 Consultant Fly-In, held at the Arbitron Research and Technology Center in Columbia, Maryland.
The mobile electronic diary will be tested on a wide array of mobile internet-capable devices such the BlackBerry, Palm, Treo, Windows Mobile, and Symbian smartphones.
“The electronic diary, in its current PC-based form and in any future forms for mobile devices, is targeted for markets that are not being measured by the Arbitron Portable People Meter,” said Ed Cohen, vice president, domestic research, Arbitron Inc. “As we roll out the Portable People Meter in the Top 50 markets, the electronic diary is a parallel effort that will help keep the diary method more appealing to internet-savvy, younger adults, a population that currently tends to be under-represented among paper-and-pencil diarykeepers.”
A PC-based version of the electronic diary is being introduced in early 2007. This current version gives radio survey participants in diary-based markets the option to use an internet-based, electronic diary in place of the standard paper-and-pencil survey tool.
A rough prototype of a radio diary web page on mobile devices can be viewed here.
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