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Ad-supported cable has garnered a 55.4 percent household share year-to-date, compared to only a 40.4 percent share by the six broadcast networks, during prime time.
That marks the fifth year in a row that ad-supported cable has beat out the networks in prime time, writes Mediaweek. Cable’s growth does, however, seem to be leveling off, according to Nielsen Media Research data (as crunched by Turner chief research officer Jack Wakshlag).
Cable has grown over the last five years, up 7 percentage points in the 18-49 demo since 2001, and if it is reaching a plateau now, that is likely because prime time has reached a saturation point, says Wakshlag. Prime time viewership has not changed since 2001, according to Wakshlag, averaging 7.5 hours per week per person.
The ratio of ad sales dollars has not changed in 2006. Cable is getting just 31 percent of the prime time spend of advertisers, despite the fact that cable nets are getting a higher percentage of household share. Sixty-nine percent of ad spend from advertisers goes to broadcast - the same figures Wakshlag reported in a year-end ratings presentation in Dec. 2005.
USA Network is expected to win the prime time ratings competition, finishing first in total viewers as well as among adults 18-49, 25-54 and 18-34. TNT will take second among total viewers, and 18-49s and 25-54s. TBS should end the year in second among adults 18-34, with TNT taking fourth in the demo.
ESPN will likely end the year in third in total viewers and in all three core demos. It has, in fact, increased its share of 18-49s by a big 15 percent, thanks in large part to its acquisition of Monday Night Football.
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The magazine will be sent via email with a link to the current edition. It will continue to look like the…
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After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
