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MySpace’s toppling of Yahoo in terms of pageviews may merely be a sign of Yahoo’s embrace of the efficient, Web 2.0-associated AJAX technology, which MySpace does not use.
The switch lets Yahoo users to refresh only select portions of the page when needed. Yet, along with those efficiency gains comes the headache of determining what counts as a pageview impression, which web designers argue reduces the efficiency of analytics software, reports BetaNews (via Micro Persuasion and MarketingVox).
In May, Yahoo managing editor Pamela Parker concluded that perhaps analytics needed to catch up to the new technology. “Things are getting more complex every day, and it’s time to start asking about more than just pageviews, about more than just impressions.”
“This is a dirty little secret in the advertising business that no one wants to talk about,” Micro Persuasion’s Steve Rubel wrote recently. “Media companies love to promote how many page views their properties get. They’ve used the data to build equity. They will fight it tooth and nail to protect it, perhaps by not embracing interactive technologies as quickly as they should. But that’s not going to stop the revolution from coming.”
Citadel Broadcasting has underperformed the industry, particularly in the larger markets, in the last six to nine months, chairman/CEO Farid Suleman said during its second-quarter earnings conference call today.
However, he said (via Radio Ink), the changes the company has made…
Former NY Times reporter Sharon Waxman writes that Adweek, Brandweek, Mediaweek, and Editor & Publisher, along with dozens of other titles at Nielsen Business Media, are for sale.
Waxman cites two “solid sources,” both of whom say the Nielsen Company has quietly…
Some 88 percent of mobile users in the U.K. are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s AdIndex for Mobile research, conducted by Dynamic Logic, reports MarketingCharts.
Mobile pre-roll ads, which…
In case there aren’t enough shows featuring bodily function humor and plenty of rude noises, tween boys will soon have a new television channel geared just to them. Disney, which has earned so much of its bread and butter parading…
The surprisingly positive results of last Friday’s Yahoo shareholder vote prompted Capital Research Global Investors to demand a recount, after which the group discovered that the proxy voting intermediary made “significant errors,” reports Mediapost (via MarketingVOX).
The first tally showed 85 percent of…
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year - up 20 percent from ‘07, according to Alloy Media + Marketing’s 8th annual College Explorer study,…
