Bear Stearns: Google to Bring Ads to Newspapers at a Cost
Another analyst is predicting a gloomy year for 2007 in regards to print advertising revenue, with several categories weighing down results next year.
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Another analyst is predicting a gloomy year for 2007 in regards to print advertising revenue, with several categories weighing down results next year.
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ABC has yanked mid-season flop Day Break along with quiz show Show Me the Money, while NBC has halted production on Raines.
The Sponsorship Group for Public Television at WGBH and Subaru of America have announced that Subaru has signed on to become a national sponsor of the PBS series Antiques Roadshow for the show’s 2007 season.
Time magazine has placed a mirror on the cover of its current issue, to emphasize its choice of Person of the Year: You.
Spitzer and Wall The winter 2007 issue of 02138, the magazine for Harvard alumni, announces the addition of several new advertisers to its second issue.
XM Satellite Radio began broadcasting through its recently launched XM-4 satellite, manufactured by Boeing Satellite Systems International, Inc.
VNU has announced details of its massive restructuring that will reduce its global workforce by 10 percent.
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It’s the time of year when major marketers turn their minds to the Super Bowl and its ads.
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Two tech heavyweights are in talks to make the web on mobile phones - branded Google phones - as pervasive as it is on the desktop.
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With the Gillette acquisition, Procter & Gamble plans to emphasize its marketing efforts in the sports marketing arena, and has created a sports marketing “center of expertise” in order to explore new opportunities.
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The city of Las Vegas has new plans to televise the annual New Year’s Eve citywide celebration, with particular emphasis on the stroke of midnight in each different time zone - and advertisers have taken the opportunity to sponsor what Vegas calls America’s Party.
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Free shipping, the most-often offered promotion by retailers last holiday season, is the email offer most guaranteed to be opened by customers this year.
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